Glossary B2B
Geographic Segmentation
A marketing approach that involves dividing an audience into distinct groups based on geographic factors such as country, region, city, postcode, climate, or market size. This method allows businesses to tailor products, messaging, pricing, and promotional strategies to better match the specific preferences, needs, or characteristics of consumers in different locations.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
