Glossary B2B
Inbound Marketing
Inbound marketing is a customer-centric methodology that attracts potential buyers by offering valuable content tailored to each stage of their buyer journey. Unlike traditional outbound marketing, which pushes messages to a broad audience, inbound marketing draws customers in organically through engaging, relevant content.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
