Glossary B2B
Influencer Marketing
Influencer marketing is a strategy that leverages influencers, industry experts, or celebrities to promote products, increase brand credibility, and engage target audiences. Instead of direct brand advertising, influencer marketing builds trust by using authentic recommendations from individuals with established audiences.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
