Glossary B2B
Lead Scoring
Lead scoring is a method for ranking and prioritising leads based on their likelihood to convert. It assigns a numerical value to each lead based on behavioural interactions, demographic fit, and firmographic data, helping sales and marketing teams focus on the most qualified prospects.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
