Glossary B2B
Marketing Mix
The marketing mix is a foundational framework used by businesses to strategically position and promote their brand, products, or services in the market. It encompasses a combination of controllable elements—traditionally known as the 4 Ps—that influence how a product is presented and perceived by customers.
The Traditional 4 Ps of the Marketing Mix:
- Product – What the business offers, including features, design, packaging, and quality.
- Price – The pricing strategy, including discounts, payment terms, and perceived value.
- Place – Distribution channels and how the product is delivered to the customer.
- Promotion – Advertising, sales promotions, PR, digital marketing, and other tactics used to raise awareness and drive demand.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
