Glossary B2B
Meta Advantage+
Meta Advantage+ is a suite of AI-powered automation tools within Meta Ads (formerly Facebook Ads) designed to optimise ad creation, targeting, placement, and delivery. It leverages machine learning to improve campaign performance and reduce manual effort, allowing advertisers to achieve better results with less complexity. With Meta Advantage+, advertisers can create campaigns where the platform automatically tests creative variations, selects the best-performing combinations, and targets the most relevant audiences based on real-time data. This automation increases efficiency, especially for high-volume or conversion-driven campaigns.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
