Glossary B2B
Programmatic Advertising
An automated method of buying and placing digital ads using algorithms and real-time bidding through specialised software platforms. It replaces manual processes with technology that evaluates user data, audience segments, and inventory availability to deliver targeted ads at the optimal time and cost.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
