Glossary B2B
Real-Time Marketing
Real-time marketing refers to the practice of creating and deploying marketing messages or campaigns that respond immediately to current events, cultural moments, or trending topics. The goal is to capture audience attention in the moment, increase engagement, and make a brand feel relevant, agile, and human.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
