Glossary B2B
RTB (Real-Time Bidding)
An automated method used in digital advertising where ad inventory is bought and sold through instantaneous online auctions. During RTB, advertisers bid in real time for individual ad impressions as they become available, with prices determined dynamically based on immediate supply, demand, and targeting criteria. This system allows advertisers to efficiently target specific audience segments, optimise their budgets, and achieve higher campaign performance.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
