Glossary B2B
Sponsored Content
Sponsored content is a form of paid media where a brand creates content that seamlessly integrates into the platform or publication in which it appears. Unlike traditional ads, it is designed to match the tone, format, and style of the surrounding editorial or organic content, making it more engaging and less intrusive.
This type of content can appear in various formats, including articles, videos, podcasts, and social media posts. It is commonly found on news websites, blogs, and social platforms, where it provides valuable information while subtly promoting a brand, product, or service.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
