Glossary B2B
Video Marketing
Video marketing is a strategic approach that uses video content to promote products, services, or branded messages to engage audiences, boost conversions, and strengthen brand awareness. It combines storytelling, visual appeal, and sound to communicate messages more effectively than text or static images alone.
This format is highly effective across all stages of the marketing funnel—from attracting attention to nurturing leads and driving final purchases. Video content is also proven to increase engagement, retention rates, and SEO performance, making it a powerful asset in both B2B and B2C campaigns.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
