LinkedIn Ads Funnel Calculator

Building a LinkedIn lead generation campaign requires a high investment to generate qualified leads. Estimate the revenue and ROI of your campaigns through our calculator. In addition, if you want to calculate before your LinkedIn Ads costs and investment, we recommend you to read this post.

Finally, you can check our LinkedIn Ads definitive guide with ultimate information related to how to create an optimal B2B campaign.

How to use the calculator

We have created the LinkedIn Ads ROI calculator to save you time when estimating your revenue. You only have to fill in the boxes with an *, and the calculator will give you the results automatically.

Each box has an explanation below to help you to understand the information you need to introduce. In case you have any further questions, don’t hesitate to contact us!

LinkedIn Funnel 1
Total reachable audience size for the campaign.
Expected monthly decay (or grow) of the audience.
Percentage of the audience that is active on LinkedIn, on a monthly basis
Total active audience on LinkedIn, by month.
Average number of times your ads is shown to each member, on a monthly basis
Amount of times the message is displayed to the audience.
Percentage of impressions that generate a click or open.
Opens or landings
Average expected Cost per Click
Percentage of clicks that complete the form.
Lead qualification percentage.
Percentage of MQLs that become sales-qualified leads.
Qualified leads.
MQLs ready for sales engagement.
Cost per lead.
Avg cost per qualified lead.
Cost per sales-qualified lead.
Percentage of SQLs that convert into customers.
Leads converted.
Avg of generated per customer in 1 year.
Return on investment generated within the first year.
Percentage of total one-year value represented by the investment.

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