GEO (Generative Engine Optimisation)
Win visibility in the age of AI Search. Generative Engine Optimisation (GEO) / Answer Engine Optimisation (AEO) and AI SEO help your brand become the answer chosen by large language models (LLMs) and AI Search engines. We help your marketing, sales and web teams adapt to a world where users ask questions to AI assistants first, and visit websites later.
How does Generative Engine Optimisation help me?
Generative Engine Optimisation (GEO) helps you in six direct, measurable ways. Think of it as SEO for the AI era, where visibility happens inside answers, not only in links.
You become the answer chosen by AI
AI assistants (ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot…) increasingly provide single, authoritative answers.
If your content is structured and optimised for GEO, these systems:
- Understand you better.
- Trust you more.
- Quote you in their responses
You capture inbound demand that Google don’t reach.
Users who ask AI directly and never click on a website. With GEO:
- You influence what the AI says.
- You ensure your brand is mentioned or recommended.
- You stay visible even in zero-click environments.
You reduce dependency on traditional SEO
Google clicks are dropping due to AI Overviews. GEO helps you:
- Protect traffic.
- Recover lost visibility.
- Avoid relying on a single channel.
You align marketing, content and sales in one
GEO forces your company to:
- Clarify what you want to be known for.
- Structure knowledge in ways LLMs understand.
- Remove inconsistencies across web, content and sales materials.
- Make your brand “LLM-ready” so future AI systems can read you clearly.
You accelerate lead generation
When done right, it turns AI search into an always-on lead-gen channel.
- Citations in AI summaries.
- Inbound interest.
- Trust and authority signals.
You save time by eliminating guesswork
GEO includes frameworks and templates, so your team knows:
- What content to produce.
- How to structure it.
- How to maintain it.
Why does GEO/AEO/AI SEO matter now?
Brands no longer compete only for clicks; they compete for presence inside AI-generated answers.
We help you:
- Optimise your content and website for LLMs.
- Structure information so AI engines can understand, trust and surface it.
- Reduce dependence on traditional SEO only.
- Capture inbound demand created directly by AI Search.
- Align your teams around one GEO/AEO/AI SEO-ready growth plan.
What are Gotoclient’s GEO/AEO/AI SEO services elements?
Leading-edge knowledge transfer
We share the latest, proven GEO/AEO/AI Search frameworks so your team moves faster with less competition.
Value: Saves research time, gives you a competitive advantage.
Website content optimisation for GEO/AEO/AI Search
We audit and improve the content structures, semantic signals and clarity that AI engines rely on.
Value: Increases organic traffic and improves retrieval accuracy.
Google Ads with a GEO/AEO/AI Search mindset
We optimise Google Ads so your paid visibility also strengthens your authority in an AI-first search world.
Value: Higher CTR, conversions and demand generation.
Content localisation for AI engines
We ensure localisation isn’t only translation, but contextual optimisation for local AI models.
Value: Accurate multilingual presence in AI Search.
Sentiment measurement & AI-aligned content
We analyse sentiment signals and align your tone and content with what AI engines reward.
Value: Better top-of-funnel and content fit for AI Search.
LLM optimisation advisory
We optimise your digital presence so that LLMs can interpret, retrieve, and recommend your brand correctly.
Value: Generates inbound leads from AI Search interactions.
GEO/AEO/AI Search strategic roadmap
We help you prioritise what to fix, what to create, and where to focus for maximum impact.
Value: Clear steps, less maintenance, better team alignment.
Partnership & citation development
We identify and activate collaborations that increase authority, brand mentions and trust signals for LLMs.
Value: Brand authority, more mentions.
Semantic group & ontology mapping
We analyse your semantic universe to improve how AI understands your brand context and relevance.
Value: Stronger organic visibility, clearer topic ownership.
LLM visibility benchmarking
We map your presence across major LLMs and AI platforms to identify gaps and opportunities.
Value: Visibility of where your brand “exists” in AI outputs.
Social ecosystem for content
We build a multi-platform ecosystem that feeds AI engines the right signals.
Value: Brand presence, stronger demand and visibility.
Which GEO/AEO/AI Search service types will you get?
All the previously mentioned elements will be packed into 4 service types, designed to feed all our customer’ needs depending on their time, experience and budget:
How is Gotoclient’s GEO/AEO/AI Search service chart?
| Category | Service Elements | Value | Strategy | Accompaniment | Training | Execution |
| Knowledge | Leading-edge knowledge transfer | Faster learning curve, reduced uncertainty, competitive advantage | ✓ | ✓ | ✓ | |
| Content Demand generation | Website content optimisation for GEO/AEO/AI Search | Higher organic visibility, clearer signals for AI engines, better retrieval | ✓ | ✓ | ||
| Demand generation | Google Ads with a GEO/AEO/AI Search mindset | Higher CTR & conversions, stronger authority in AI-first search | ✓ | ✓ | ||
| Content | Content localisation for AI engines | Accurate local presence, consistent brand interpretation by AI | ✓ | ✓ | ||
| Content Research | Sentiment measurement & AI-aligned content | Better top-of-funnel engagement, content that AI rewards | ✓ | ✓ | ✓ | |
| Brand Demand generation | LLM optimisation advisory | More AI recommendations, inbound demand, brand retrieval accuracy | ✓ | ✓ | ||
| Strategy | GEO/AEO/AI Search strategic roadmap | Clear prioritisation, less maintenance, aligned teams | ✓ | ✓ | ✓ | |
| Brand Research | Partnership & citation development | More authority, more mentions, better trust signals for LLMs | ✓ | ✓ | ||
| Content Research | Semantic group & ontology mapping | Stronger topic ownership, improved AI comprehension & SEO ranking | ✓ | ✓ | ✓ | |
| Brand Research | LLM visibility benchmarking | Clarity on where the brand “exists” in AI search, gap identification | ✓ | ✓ | ✓ | |
| Content Research | Social ecosystem for content | Stronger signals for AI engines, broader reach, scalable repurposing | ✓ | ✓ |
Who is GEO/AEO/AI Search for?
- B2B and B2C companies that are losing organic traffic after AI Search/AI Overviews.
- Brands that are aiming to strengthen demand capture through AI engines.
- Organisations wanting to future-proof their SEO and content.
- Marketing teams in need of a clear, actionable GEO/AEO/AI Search plan.
Why using Gotoclient for GEO/AEO/AI Search?
- GEO/AEO/AI Search methodology designed specifically for B2B demand generation.
- Deep expertise in semantic SEO, ontologies and content architecture.
- Hands-on support with both organic and paid channels.
- Fast, practical implementation instead of long theoretical approaches.
Want to understand how visible your brand currently is in LLMs?
Request your GEO/AEO/AI Search Visibility Audit.
Frequently Asked Questions about Generative Engine Optimisation:
A methodology to increase your visibility inside AI-generated answers.
SEO optimises for search engines. GEO optimises for large language models, AI Search and generative assistants.
Most companies start seeing improvements within 6–12 weeks, depending on content volume and structure.
Yes, our goal is to build in-house GEO capabilities, not create dependency.
GEO increases the chances that AI assistants recommend your brand at the exact moment users search for solutions. This creates new inbound demand that does not rely on traditional clicks or rankings.
Yes. Most GEO improvements involve content structure, semantic clarity and credibility signals. These can be applied to your current site without a full redesign.
Absolutely. GEO is especially valuable for multilingual environments because AI models treat each language differently. We help you ensure consistent visibility across all markets and languages.
A specialised agency identifies how AI assistants interpret your website, detects content gaps, audits LLM visibility, and builds a semantic structure that helps AI choose your brand in answers. Agencies also apply best practices faster and avoid months of trial and error.
A GEO audit reviews your semantic architecture, topic authority, content clarity, structured data, Q&A readiness, ontology mapping, and how LLMs summarise or cite your brand. It reveals exactly what stops AI assistants from selecting your site today.
AEO requires transforming your content into clear, structured, unambiguous answers. Agencies design the right Q&A blocks, implement FAQ schema, rewrite content for AI comprehension, and ensure assistants can extract reliable, citation-ready responses.
An agency already knows which formats LLMs prefer, which questions must be added, how to structure ontology groups, and which pages should be prioritised. This compresses execution time from months to weeks and increases the chance of appearing in AI answers.
Yes. SEO strengthens visibility in search engines, while GEO increases visibility in AI assistants and generative results. A professional agency aligns both strategies to avoid conflicts and ensures your website performs in both search and AI environments.
Agencies track LLM citations, assistant-generated mentions, AI snapshot rankings, Q/A extraction, schema visibility, zero-click behaviour patterns, inbound leads from AI-driven paths, and improvements in semantic authority over time.
Deep semantic SEO knowledge, ontology building, structured content engineering, LLM behaviour analysis, AI-ready copywriting, schema mastery, and benchmark frameworks across multiple clients. This expertise is rarely found in a single internal role.
Because GEO requires understanding how AI models parse, interpret and assemble answers, a moving target that changes quickly. An agency constantly tests AI assistants, monitors updates, and applies learnings from many clients, giving far better accuracy and speed.
