Discover the Latest LinkedIn Ads Updates for B2B Marketers

LinkedIn Ads continues to evolve, offering B2B marketers new opportunities to reach decision-makers and refine their campaigns. Below is a fully updated list of LinkedIn Ads features and changes, optimised for SEO and enriched with internal and external backlinks to deepen your understanding and support strategic implementation.

LinkedIn Message and Conversations Ads 

As of 10 January 2022, Message Ads and Conversation Ads were suspended in the EU due to data privacy regulation changes. Learn more about GDPR compliance. B2B advertisers must now adopt more compliant formats, such as LinkedIn Document Ads. 

LinkedIn Message Ad 

Message Ads were officially suspended on 15 December 2021, further reinforcing LinkedIn’s adaptation to privacy-first advertising in the EU.

LinkedIn Ads Matched Tab 

The Matched Tab feature helps advertisers see which companies are being matched to their LinkedIn Company Page. This is ideal for account-based marketing.

LinkedIn Document Ads 

Drive engagement by promoting eBooks, whitepapers, and other assets directly in users’ feeds. Combine this with your B2B lead generation strategy for better conversion.

LinkedIn Newsletters 

Create and share newsletters with your followers to build consistent thought leadership. Explore how LinkedIn Newsletters work.

LinkedIn Ads Audience Network engagement metrics 

Understand how your campaign impacts awareness across external websites and apps via the LinkedIn Audience Network.

LinkedIn Ads deletion 

Optimise performance by removing unused ad accounts, campaigns, and creatives. Regular clean-ups help with reporting clarity

LinkedIn Mobile page analytics 

Access detailed metrics from mobile, including followers, page views, employee advocacy, and competitive benchmarking. Learn more on LinkedIn Analytics.

• · Updates (desktop) and content (mobile). 
• · The number of followers. 
• · The number of visitors. 
• · Competitors: Compare your followers and content engagement with your main competitors. 
• · Employee advocacy: Rate the engagement and quality of your content with employee recommended content. 
• · Talent brand: Analyse how to enhance your engagement with your career pages audience. 

LinkedIn Articles 

Post long-form articles on your LinkedIn page. The article will be shared with your followers and connections in their feeds and sometimes through notifications. 

LinkedIn Event Ad 

Promote B2B events with precise targeting. Combine with LinkedIn Registration Forms for seamless signups. 

LinkedIn Event Post Boosting 

Extend the reach of organic event posts with a simple boost—perfect for event marketing strategies. 

LinkedIn Registration Form 

Collect easily qualified leads to attend your event by using registration pre-filled forms with LinkedIn profile data. LinkedIn registration forms can’t be added to a private event. 

LinkedIn Live Video easier access 

LinkedIn members and pages must have only 150 followers to have access to LinkedIn live videos. Once it’s approved, all admins can record LinkedIn Live videos. 

LinkedIn Ads Audience Network preview 

View how your ads will look in the LinkedIn Audience Networks. 

LinkedIn Audience Network reporting breakdown 

Analyse how your ads on the LinkedIn Audience Network performed to conclude which optimisations you should implement. 

LinkedIn Personalised Landing Page 

Build a customised landing page in your campaign manager to get qualified leads in real-time. Also, you can know which potential opportunities showed interest by clicking the landing. 

LinkedIn Brand Lift studies 

Analyse your ads performance on brand metrics. When creating the brand lift test, you can select the brand metrics you want to measure. 

LinkedIn Offline conversions (API) 

Connect your ads to offline conversions to track the impact of your LinkedIn spend. 

LinkedIn Frequency Forecasting 

See the average number of times your ads will impact your audience based on your segmentation, bid, budget and start/end campaign’s date. 

LinkedIn Forecasting Tool 

Watch ongoing forecast results before, during and after your launch through the forecasting tool. 

LinkedIn Event Analytics 

Check the LinkedIn Event performance through the following metrics: visits, attendance, engagement and firmographic data. 

LinkedIn Live Video in Page header 

Record LinkedIn Live Video to engage with your audience. This option only can be used by approved members and pages. Live videos will be shown at the top of LinkedIn pages to increase visibility. 

Need a B2B professional? Let Gotoclient help you drive real business growth!