The LinkedIn Ads product updates
Here’re the latest LinkedIn Ads product updates you cannot miss! We update the page continuously to let you know about the latest news on LinkedIn. Boost your campaigns now!
LinkedIn Message and Conversations Ads
The LinkedIn Message and Conversations Ads has been suspended on 10th January 2022 in the EU region due to evolving legal landscape.
Updated Q1 2022
LinkedIn Message Ad
The LinkedIn Message Ad will be suspended on 15th December 2021 due to evolving legal landscape.
Updated Q4 2021
LinkedIn Ads Matched Tab
The LinkedIn Matched Tab allows businesses to know which accounts will reach. In addition, LinkedIn shows the companies able to match to a company page.
Launched Q4 2021
LinkedIn Document Ads
Boost documents, such as eBooks, infographics, presentations to increase your company engagement.
Launched Q4 2021
LinkedIn Newsletters
Increase your opportunities by gathering subscribers on a regular number of LinkedIn Articles.
Launched Q3 2021
LinkedIn Ads Audience Network engagement metrics
View how your campaign impacts your target audience in terms of brand awareness across the LinkedIn Audience Network.
Launched Q3 2021
LinkedIn Ads deletion
Work optimally by removing unused accounts, campaign groups, campaigns and ads.
Launched Q3 2021
LinkedIn Mobile page analytics
Access to page analytics from any device, including mobile. The information you’ll find is the following:
- · Updates (desktop) and content (mobile).
- · The number of followers.
- · The number of visitors.
- · Competitors: Compare your followers and content engagement with your main competitors.
- · Employee advocacy: Rate the engagement and quality of your content with employee recommended content.
- · Talent brand: Analyse how to enhance your engagement with your career pages audience.
Launched Q2 2021
LinkedIn Articles
Post long-form articles on your LinkedIn page. The article will be shared with your followers and connections in their feeds and sometimes through notifications.
Launched Q2 2021
LinkedIn Event Ad
Launch a LinkedIn Ads campaign to promote your event to the right professionals and increase event registrations.
Launched Q2 2021
LinkedIn Event Post Boosting
Reach more prospects by boosting your LinkedIn organic posts directly from your LinkedIn page in a few clicks.
Launched Q2 2021
LinkedIn Registration Form
Collect easily qualified leads to attend your event by using registration pre-filled forms with LinkedIn profile data. LinkedIn registration forms can’t be added to a private event.
Launched Q2 2021
LinkedIn Live Video easier access
LinkedIn members and pages must have only 150 followers to have access to LinkedIn live videos. Once it’s approved, all admins can record LinkedIn Live videos.
Launched Q2 2021
LinkedIn Ads Audience Network preview
View how your ads will look in the LinkedIn Audience Networks.
Launched Q2 2021
LinkedIn Audience Network reporting breakdown
Analyse how your ads on the LinkedIn Audience Network performed to conclude which optimisations you should implement.
Launched Q2 2021
LinkedIn Personalised Landing Page
Build a customised landing page in your campaign manager to get qualified leads in real-time. Also, you can know which potential opportunities showed interest by clicking the landing.
Launched Q2 2021
LinkedIn Brand Lift studies
Analyse your ads performance on brand metrics. When creating the brand lift test, you can select the brand metrics you want to measure.
Launched Q2 2021
LinkedIn Offline conversions (API)
Connect your ads to offline conversions to track the impact of your LinkedIn spend.
Launched Q2 2021
LinkedIn Frequency Forecasting
See the average number of times your ads will impact your audience based on your segmentation, bid, budget and start/end campaign’s date.
Launched Q2 2021
LinkedIn Forecasting Tool
Watch ongoing forecast results before, during and after your launch through the forecasting tool.
Launched Q2 2021
LinkedIn Event Analytics
Check the LinkedIn Event performance through the following metrics: visits, attendance, engagement and firmographic data.
Launched Q1 2021
LinkedIn Live Video in Page header
Record LinkedIn Live Video to engage with your audience. This option only can be used by approved members and pages. Live videos will be shown at the top of LinkedIn pages to increase visibility.
Launched Q1 2021