Channel loyalty programmes
Our channel loyalty agency delivers channel loyalty programmes that get results. We help brands fight against the grey market by optimising their channel investments and boosting their indirect distribution sales.
Channel Incentive Programs
The COVID-19 crisis has had a massive impact on the usuale distribution channels, but there are still ways to be successful in this climate, i.e. channel incentive programmes. We will guide you through the development and optimisation of Market Development Funds (MDF) and Co-op funds to boost your channel presence.
As a full-service channel loyalty agency, we deliver everything you need for a successful channel loyalty programme. On the front end we optimise the website design, copy and UX. On the back end we optimise the data management, CRM integration and provide real-time performance metrics to the client.
We are there for your team throughout the programme. We pride ourselves on being available to help with any query, big or small, and we place a great emphasis on regular communication to ensure the project stays on track, i.e. weekly reports and monthly client meetings.
Channel loyalty programs benefits:
According to research from Google and CEB, 86% of B2B buyers don’t see a significant difference between competitive products. A channel loyalty programme might just be the thing that gives you a competitive advantage.
A report from B2B International states that 80% of B2B companies are not pricedriven. That’s why it’s so important to have a loyalty programme that delivers value beyond price.
A McKinsey study shows that around 70% of B2B companies that offer outstanding digital experiences are more likely to be chosen as a primary supplier.
This is a great time to work with Gotoclient: a professional team with extensive experience of developing channel programmes and loyalty reward programmes.
Our rates and services
See the pricingA channel loyalty programme is a structured initiative designed to motivate resellers, distributors, or partners to promote a brand’s products or services. It typically rewards participants with incentives such as points, bonuses, or exclusive benefits based on their sales or engagement.
The key benefits include increased partner engagement, stronger brand alignment, higher sales performance, and improved partner retention. Loyalty programmes can also provide valuable data on partner behaviour and preferences.
Participants can be rewarded with points, rebates, cash incentives, gift cards, exclusive content, training access, or tier-based privileges. The most effective programmes tailor rewards to partner profiles and motivate long-term engagement.
Success relies on clear goals, easy-to-understand rules, ongoing communication, seamless user experience, and meaningful rewards. Regular analysis and optimisation are also critical to ensure relevance and impact.
Loyalty platforms provide automation, tracking, reporting, and personalisation capabilities. They simplify enrolment, point tracking, reward management, and help brands scale loyalty initiatives across different regions and partner types.
