How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

Qué es el LinkedIn Sales Navigator y cómo utilizarlo para social selling El LinkedIn Sales Navigator permite generar y convertir clientes potenciales. La plataforma ofrece información relevante de los clientes según las necesidades de la empresa. Es por este motivo que es una herramienta clave para el social selling. Esta técnica consiste en generar contactos […]

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo SSI o Social Selling Index es un indicador de LinkedIn que compara y puntúa tu actividad en la plataforma en función de 4 factores importantes. Estos factores son: marca profesional, público objetivo, calidad de las interacciones y relaciones de calidad. Qué es el […]

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

Cómo construir un plan de comunicación post COVID–19 en tu empresa En tiempos de crisis, la comunicación es un factor esencial. Para construir un plan de comunicación post COVID-19 se debe analizar la situación actual, buscar temas importantes de los que hablar, utilizar los canales adecuados, convertirte en un centro de recursos y conectar con […]

Why web hosting is important for B2B marketing Web hosting is important for B2B marketing, as it provides SEO opportunities, load speed, a well-maintained website, IP address, a loss of revenue prevention and an uptime. There’s a list of six hosting plans to choose focused on different websites’ specifications. So, first, it’s essential to know […]

Six insiders LinkedIn Ads targeting unknown tricks Building a solid LinkedIn Ads targeting strategy is key for your campaign effectiveness. This is a blog post on six insiders LinkedIn Ads targeting unknown tricks. For broader targeting content, you can read this post, where we explain all segmentation options and some recommendations, or our LinkedIn Ads […]