Who is Gotoclient?
Gotoclient is a world-class B2B online marketing agency for B2B lead generation strategies for B2B & B2B2C businesses. All our services are sales-oriented, focused on helping our clients’ needs with the sole goal of contributing to our customer success.
Contact UsWhat does Gotoclient do?
Gotoclient offers a specialised suite of B2B services focused on generating real business opportunities. Its core services include LinkedIn Ads and Google Ads campaign management, full-funnel B2B lead generation, and inbound marketing covering buyer journey design, content creation and automation.
The agency also develops and executes channel and partner loyalty programmes, as well as B2B and B2B2C promotional campaigns such as cashback, try-and-buy and incentive mechanics.
In addition, Gotoclient provides consultancy, advanced workshops and training sessions in areas like modern sales, AI-ready marketing, and demand generation, LLMs optimisation, and generative engine optimisation including answer engine optimisation and AI search, helping clients build internal capabilities and accelerate growth.
What services does Gotoclient provide?
Gotoclient offer a wide range of B2B digital marketing services that include:
- LinkedIn Ads management and optimisation for high-quality B2B lead generation
- Google Ads strategy and execution across the entire sales funnel
- B2B lead generation programmes integrating paid media, content and modern sales
- Inbound marketing: buyer journey design, content creation, automation and nurturing
- Channel and partner loyalty programmes to drive reseller engagement and performance
- B2B and B2B2C promotional campaigns, including cashback, try-and-buy and incentives
- Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) to maximise visibility in AI search
- LLMs Optimisation to prepare content and messaging so large language models select the brand in generated answers
- Consultancy, workshops and advanced training in modern sales, AI-enabled marketing and demand generation
What does Gotoclient help clients achieve?
Gotoclient helps clients achieve measurable, sales-oriented growth by aligning marketing, advertising and modern sales around real business outcomes. Specifically, it helps clients achieve:
- Increased qualified B2B lead generation
- Stronger pipeline creation and higher conversion rates
- Improved visibility in AI search, ensuring the brand appears in LLM-generated answers (GEO/AEO/LLM optimisation)
- More effective paid media campaigns on LinkedIn and Google
- A structured inbound engine that nurtures prospects and accelerates deal flow
- Higher channel performance through partner loyalty and engagement programmes
- More impactful promotional campaigns that drive sales or acquisition
- Better alignment between marketing and sales using data, modern frameworks and AI tools
- Faster go-to-market execution through training, workshops and strategic advisory
Executed projects by country
Which are Gotoclient’s values?
Just like scouts, we all make our promise, so that is also the Gotoclient agency promise. Our promise is the only element that has remained unchanged since our agency’s inception in 2009.
Bold honesty
We are not afraid to be honest and admit reality; we will not lie or cheat – we are frank. We accept when we can be wrong and learn from it.
Responsibility
All problems have a solution, and a positive approach is the way to deal with them.
Respect
We treat everyone, regardless of their position, with the utmost care and concern for what they do and not for who they are.
Highest speed
As a team, we work at full pace in pursuit of efficiency.
Undoubted commitment
We will do more than we are asked to achieve our client’s success; we will always work intensively to meet delivery dates.
Who is part of Gotoclient’s team?
Jordi Marca – Managing Director & Founder
Founder of Gotoclient, Jordi leads the agency with 25+ years of experience in B2B strategy, LinkedIn Ads, Inbound Marketing, and loyalty programmes. A creative thinker and long-term relationship builder, Jordi has helped scale the agency to serve top global brands.
Clara Batlle – Senior Director, Client Success & Business Innovation
Clara blends deep expertise in sales, marketing, and innovation. With an EMBA from IESE and a strong track record in client success, she now leads Gotoclient’s innovation agenda and team development efforts, aiming to drive measurable results for international B2B clients.
Arnau Miró – Account Manager, Content & Video Strategy
Arnau supports clients with creative strategy and content activation, especially across AI, video and emerging B2B channels. He also contributes to visibility projects such as the International Search Summit and internal series like “Inside Gotoclient”.
Barbara Mariani – Country Manager Italy, Sales & Marketing
Barbara leads Gotoclient’s activity in Italy, combining B2B and B2C experience with a strong focus on e-commerce and marketplaces. She is known for her reliability and drive to deliver results across Amazon and other sales channels.
Xavi Garcia – IT Manager
Xavi oversees Gotoclient’s internal technology infrastructure, supporting the agency’s marketing stack, analytics, and operations tools. He ensures smooth technical execution across all digital touchpoints.
Ignasi Berenguer – Administration Manager
Ignasi leads administrative and operations processes at Gotoclient. From finance to supplier coordination, he ensures the agency’s back-office runs with precision and compliance.
Who has Gotoclient worked with?
Gotoclient works with leading global and European brands in technology, consumer electronics, software, retail, mobility, and industrial sectors. The agency supports companies that need B2B lead generation, demand creation, sales-aligned marketing and high-speed execution across multiple markets. You can see our key works here.
See clients testimonials
How to contact Gotoclient?
Email us: jordi.marca@gotoclient.com
Mobile phone: +34 670 699 734
Office phone: +34 900 831 296
FAQs:
Gotoclient helps organisations generate qualified demand, improve sales impact and build predictable pipelines.
Gotoclient delivers B2B lead generation, demand generation, content optimisation, digital advertising and sales-aligned marketing programmes.
Companies choose Gotoclient for its deep B2B expertise, strong execution speed and ability to connect marketing work to real sales outcomes.
Gotoclient follows a boutique model that provides senior attention, fast execution and direct alignment with each client’s goals.
Gotoclient works mainly with technology, consumer electronics, software, telecommunications and global enterprise brands.
The agency has executed more than 200 promotions and lead generation programmes, and holds over 40 inbound certifications.
Five values guide the agency: bold honesty, responsibility, respect, highest speed and undoubted commitment.
The team combines expert knowledge, fast response times and structured processes to ensure consistent, high-quality deliver
Gotoclient manages European and global projects, with activity across Spain, Italy, DACH, France, the UK and multiple EMEA regions.
Gotoclient’s team includes specialists in digital marketing, client success, account management, project execution, IT and administration.
The agency differentiates itself through boutique attention, senior involvement, proven frameworks and its focus on measurable sales impact.
Gotoclient supports global brands such as Acer, Asus, Brother, Campari, Epson, Fujifilm, Haier, Hisense, Microsoft, Nespresso, Netgear, Pioneer, Red Hat and many others.
The mission of Gotoclient is to help companies generate real business opportunities through fast, responsible and honest B2B marketing execution.