Linkedin, a social network to get B2B leads

Jul 20 · Blog

LinkedIn is the most important professional social network globally, with a users’ network that enables your business to have as huge a showcase as you want. That is why it is the preferred social network for all those who carry out B2B marketing techniques in their companies or professional profiles to get qualified leads or sales.

How to use LinkedIn to promote your business B2B

  1. First, it is necessary to open a personal or company profile and fill it in with the work experience and training available.
  2. Defining keywords with which other companies can search for you and having recommendations from former colleagues or students will add value to your profile. Therefore, it is a way of selling yourself and exposing to the world what you do.

Why use Linkedin for B2B Marketing strategies?

Professionals do not only use Linkedin, but also companies use it. A business profile will have different characteristics. You will be able to access tools to sell your products or services and participate in social conversations that interest your company. For example, LinkedIn makes showcase pages available to companies, with which you can individually present a product or service for a better knowledge of it by the public.

On LinkedIn, you can find all your potential customers, and you can earn their attention, managing to capture the long-awaited leads that you will then facilitate the sales team so that they can close them to customers.

Below you can read how to generate leads on LinkedIn and bring business opportunities to your Sales team. The operation of this social network can be as simple or as complicated as you want. It can be defined in various ways based on its uses, and one of the most widespread is virtual CV.

Discover here how to create your Buyer Persona

Everything you need to know about using LinkedIn for promoting your business B2B

More and more people are using Linkedin to find employment. Undoubtedly, the most important professional social network in the world is an unmissable source for a professional career.

But at the business level, the most important thing is the professional and quality network of contacts being created. To do this, the social network itself suggests people to whom you can send an invitation. Make sure that this network of contacts provides you with something. It is not about being the more extensive, the better, but that it is of quality and oriented to your company’s target audience, especially if your objective is B2B.

Connecting with potential ideal clients of your company is essential. One of the techniques that are adequate and effective for this objective is the Buyer Persona.

Another option that you should use on LinkedIn is groups. Through them, you will be able to publicize your products or services while doing ‘networking’ and exchanging knowledge with other professionals in your sector or catching up with news that is directly related to your business sector.

It is a quality interaction where you can share the content of interest and become, little by little, an opinion leader in your field.

Descarga aquí la completa guía ‘Publicidad en LinkedIn de 0 a 100’

LinkedIn in B2B marketing

Everything that we have previously told you about the operation of this social network takes us directly to its relationship with B2B marketing. To learn how to build an effective LinkedIn Ads campaign, we recommend you see our definitive guide. You will find key recommendations and relevant information that you will not find on the internet.

Undoubtedly, in this area, we recommend advertising campaigns on LinkedIn, which are presented as the perfect complement to any strategy that aims to become known in terms of brand awareness or business opportunities. For this, LinkedIn gives you the option of using five different types of ads.

Types of ads in Linkedin ADS for promote your business B2B

  • – Sponsored Content. Ads’ types presented on different devices and allow a greater visualization.
  • – Sponsored InMail. The most personalized way to make announcements is to receive direct messages in their LinkedIn mailbox only when they are active on the network. It’s an effective way to get quality B2B leads.
  • – Text Ads. The fastest and easiest ads to make, from a self-management platform with a clear interface, you get leads in a few minutes.
  • – Dynamic Ads. They are the most striking for their creativity and dynamism, and they manage to attract the user’s attention.
  • – Display Programmatic Ads. This option allows you to plan your LinkedIn ads through the programmatic advertising platform that you usually use.

If you are still not clear about what LinkedIn is for when it comes to selling your products or services, be aware that it puts at your disposal more complex tools, such as all those related to the so-called Social Selling.

So we hope these tips on LinkedIn for B2B marketing are helpful to you.

If you want us to talk about how you can use this professional social network to bring more opportunities to your Sales team, do not hesitate to ask us for a consultancy without obligation in this regard.