Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]

COVID19 – The importance of making a good alignment between Marketing and Sales  Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity.  What’s the meaning of SMarketing?  SMarketing is a process which consists in the integration of […]

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your digital promotions are mandatory in consumer marketing strategies. Different types of digital promotions in consumer marketing strategies The most used […]

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]

How to avoid mistakes when creating online advertising promotions for consumer marketing The world in consumer marketing is becoming increasingly digital, as you may now. As this happens, more and more businesses are turning to online advertising tactics to increase their reach of consumers and direct results. But, there is a very fine line between […]

Online promotions ideas to support the point of sale Ecommerce is huge today, and it is giving many brick-and-mortar retailers a massive scare. To compete with their digital brethren, physical retail brands will have to step up their promotional game by a notch or two. In addition to entering the ecommerce game buy becoming etailers, […]

Solidary Christmas campaign #ShareToHelp Christmas should be a happy days for everyone, right? But we all know that this is not always the case. Not for everyone. Unfortunately, poverty and exclusion do not rest at Christmas. From Gotoclient we want to do our bit to change this situation. For this reason this Christmas we decided […]

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A This article has been originally posted on Linkedin and written jointly by  Jordi Marca (CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). You probably have heard about inbound marketing, or the holistic methodology to […]

GDPR business implications: How to adapt to EU new privacy regulation This article has been originally posted on Linkedin and written jointly by José Manuel Valdés (CEO of BB2B, an advisory firm that specialises in privacy regulations and their implementations), and Jordi Marca(CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). The goal of […]