4 steps to define the audience in a B2B demand generation campaign
The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.
Read moreGotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra
Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra
Read moreLinkedIn, the best platform for B2B campaigns in 2022
LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.
Read moreB2B headline copies list that best work on LinkedIn
B2B headline copies list that best work on LinkedIn LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the […]
Read more[Data] Latest marketing and sales stats on COVID-19
[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders Consumer trends In China, consumer online time raised […]
Read moreAd types on LinkedIn: LinkedIn Ads keys
Ad types on LinkedIn: LinkedIn Ads keys Carrying out an advertising campaign on LinkedIn is highly recommended if your business is B2B, and you have determined that your target audience is on this social network, which already has more than 600 million users globally. That’s why you need to know which LinkedIn Ad type you […]
Read moreHow to build a post-COVID-19 communication plan in your company
How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]
Read moreHow to readapt your company B2B lead generation during the COVID-19 crisis
How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]
Read moreKey recommendations for working on the D-Day planning
Key recommendations for working on the D-Day planning Many service companies and brand activity has been affected by the current COVID-19 crisis. We have already repeated in other articles that the new normality won’t be the normality we know because consumers purchasing habits and day-to-day routines have changed. As a result, companies needs have changed […]
Read moreMarketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021
Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]
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