B2B headline copies list that best work on LinkedIn

LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the campaign’s goal. Furthermore, it should be added that through LinkedIn a content strategy can be carried out to achieve more engagement and followers organically. In this post, we’re going to talk about one of the most important factors on LinkedIn: the B2B headlines.

List of B2B headline copies that best work on LinkedIn

Implementing a content strategy on LinkedIn requires to analyze which copies are most attractive and generate the most interaction. Posts should have high value, but it’s also important to write a good copy combined with an eye-catching image.

That’s why we have compiled research showing several top B2B headlines that best work on LinkedIn. This research has been carried out through the average shares in LinkedIn.

Top B2B headlines on LinkedIn

List format

This is the headline’s type that gets the most shares, so we can conclude LinkedIn’s audience is increasingly interested in lists format posts. In particular, the most attractive B2B headlines on LinkedIn are:

X ways to: 270 shares

X things you: 116 shares

X reasons why: 93 shares

X tips for: 83 shares

X steps to: 76 shares

X tips to: 75 shares


Looking at the study’s results, we can confirm professionals are attracted by content that explains possible future trends or studies related to facts that will happen. Consequently, they will be able to prevent marketing and sales strategies in their business.

In this case, the copy that obtains the greatest attraction and interaction is The future of, with 145 shares of average.

How to

LinkedIn users also value new knowledge. In this sense, the recommended B2B headlines to use are:

How to get: 110 shares

How to make: 96 shares

How to use: 63 shares

How to answer: 61 shares


Rankings are also highly interesting content to professionals. So, it’s also a type of copy your team can use:

The X Best: 81 shares

The X Most: 77 shares

The Top X: 74 shares

Why you should

Also, recommendations are a key content’s type for the target audience on LinkedIn. This headline has an average of 77 shares on LinkedIn, being also an attractive copy for the LinkedIn audience.

The power of

This type of copy, with 74 shares of average on LinkedIn, gives relevance to a specific topic to impact your target audience.

These are the / This is the

Finally, this headline is also used to mention a list of a specific topic and has an average of 63-73 shares.

Through this list, you will be able to create attractive and relevant content for your LinkedIn target audience. As a result, users will trust your company and your content, and also build a loyal relationship with them.

Finally, if you need key recommendations to know how to launch an optimal LinkedIn Ads campaign, you can check our definitive guide. In addition, regarding B2B lead gen campaigns, we also published a guide focused on relevant factors to obtain qualified leads.