What is LinkedIn Sales Navigator and How to Use it for Social Selling  LinkedIn Sales Navigator is a platform that allows for the generation and conversion of potential clients. It offers relevant information about customers according to the needs of the business, making it a key tool for social selling. This technique is particularly focused on […]

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo SSI o Social Selling Index es un indicador de LinkedIn que compara y puntúa tu actividad en la plataforma en función de 4 factores importantes. Estos factores son: marca profesional, público objetivo, calidad de las interacciones y relaciones de calidad. Qué es el […]

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]

Why web hosting is important for B2B marketing Web hosting is important for B2B marketing, as it provides SEO opportunities, load speed, a well-maintained website, IP address, a loss of revenue prevention and an uptime. There’s a list of six hosting plans to choose focused on different websites’ specifications. So, first, it’s essential to know […]

Six insiders LinkedIn Ads targeting unknown tricks Building a solid LinkedIn Ads targeting strategy is key for your campaign effectiveness. This is a blog post on six insiders LinkedIn Ads targeting unknown tricks. For broader targeting content, you can read this post, where we explain all segmentation options and some recommendations, or our LinkedIn Ads […]

Steps to Create a Customer Loyalty Program By now, we know that acquiring a new customer is up to five times more expensive than retaining one. Therefore, the best advice you can heed is to implement a customer loyalty program in your business. In any business, it’s standard to keep an eye on the competition, […]

How to maintain a high brand awareness in the post COVID-19 Firstly, it’s important to know what brand awareness is. This concept can be defined as the consumer’s ability to recognize a certain brand. Also, it’s important to know how to measure brand awareness, in this post we explain it, where we also indicate the […]