Steps to Create a Customer Loyalty Program By now, we know that acquiring a new customer is up to five times more expensive than retaining one. Therefore, the best advice you can heed is to implement a customer loyalty program in your business. In any business, it’s standard to keep an eye on the competition, […]

How to maintain a high brand awareness in the post COVID-19 Firstly, it’s important to know what brand awareness is. This concept can be defined as the consumer’s ability to recognize a certain brand. Also, it’s important to know how to measure brand awareness, in this post we explain it, where we also indicate the […]

Best images’ practices that work on LinkedIn LinkedIn is a platform that allows you to connect with more than 675 million professionals. Consequently, if you are a B2B company it’s important to invest time to this social network and generate qualified B2B leads. On LinkedIn, you can reach your target audience organically, or also run […]

LinkedIn is the most important professional social network globally, with a users’ network that enables your business to have as huge a showcase as you want. That is why it is the preferred social network for all those who carry out B2B marketing techniques in their companies or professional profiles to get qualified leads or sales.

Generación de leads B2B en Linkedin: 4 consejos clave Las redes sociales se han convertido en uno de nuestros mejores aliados a la hora de hacer negocios. Podemos utilizarlas tanto para llegar a clientes potenciales como a posibles empleados o incluso socios, y algunas de ellas son un arma clave a la hora de la generación […]

Linkedin Sponsored Content: qué son y cómo utilizar los Promoted Content Ads Por nuestra experiencia los anuncios de LinkedIn están en fase inicial de utilización por parte de los marketers, pero hemos comprobado que suelen aportar buenos resultados. En este post te hablamos de las características y cómo utilizar los LinkedIn Sponsored Content en tus […]

Key recommendations to make a good use of the different LinkedIn tools Currently, LinkedIn has 690 million users in 200 countries (Source: LinkedIn [https://news.linkedin.com/about-us#1] June, 2020). On the other hand, 40% of LinkedIn members read more often the news due to the COVID-19, and 30% check more often social networks to stay informed about COVID-19. […]

How to analyze if it’s feasible to launch a lead generation campaign on LinkedIn Ads Any company registered on the platform can start designing their campaigns on LinkedIn Ads. However, it’s important to analyze if the campaign will give ROI, and to do this, we’re going to mention a number of assessment criteria. In addition, […]