Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Feb 04 · Blog

Key offers for each funnel stage in B2B lead generation campaigns

Key offers for each funnel stage in B2B lead generation campaigns Are you obtaining qualified leads on a regular basis? If not, don’t worry! In this post, we mention key offers for each funnel stage in B2B lead generation campaigns. Download the B2B lead generation definitive guide TOFU (Top of the Funnel) offers examples for […]

Jan 28 · Blog

Tips to get a high conversion rate on LinkedIn Ads

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

Jan 26 · Blog

How to build an optimal LinkedIn Ads targeting strategy

How to build an optimal LinkedIn Ads targeting strategy LinkedIn Ads is recognized for its targeting segmentation tool, because it has one of the most complete audience segmentations compared to other platforms such as Google Ads or Facebook Ads. To build an optimal segmentation strategy on LinkedIn Ads, you must first know all the platform’s […]

Jan 14 · Blog

How to calculate the total active audience on LinkedIn Ads campaigns?

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Jan 11 · Blog

Which are the best B2B inbound marketing strategies to attract new clients?

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

Jan 04 · Blog

What is LinkedIn Sales Navigator and How to Use it for Social Selling

What is LinkedIn Sales Navigator and How to Use it for Social Selling LinkedIn Sales Navigator is a platform that allows for the generation and conversion of potential clients. It offers relevant information about customers according to the needs of the business, making it a key tool for social selling. This technique is particularly focused on […]

Dec 22 · Blog

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo SSI o Social Selling Index es un indicador de LinkedIn que compara y puntúa tu actividad en la plataforma en función de 4 factores importantes. Estos factores son: marca profesional, público objetivo, calidad de las interacciones y relaciones de calidad. Qué es el […]

Dec 02 · Blog

Gotoclient awarded as an excellent company by top media

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

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