Legal frame for promotional activities in Italy Implementing a promotional activity in Italy requires a certain knowledge of what can be done, what cannot and the main legal promotional categories in Italy. This article does NOT provide legal assessment. The following are the key promotional activities types under the Italian regulations: ‘Concorso a premi‘ A […]

Successful promotions to reach the final consumer during COVID-19 The end consumer has changed his behavior in many ways. In consequence, companies are forced to redirect their marketing strategies. Nowadays, some promotions and marketing strategies are no valid. From Gotoclient, we will show you the most successful promotions to increase brand awareness and sales during the […]

How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]

Key recommendations for working on the D-Day planning Many service companies and brand activity has been affected by the current COVID-19 crisis. We have already repeated in other articles that the new normality won’t be the normality we know because consumers purchasing habits and day-to-day routines have changed. As a result, companies needs have changed […]

COVID19 – La importancia de una buena alineación entre Marketing y Ventas Mantener una buena alineación entre el departamento de ventas y el de marketing o plantear una buena estrategia de SMarketing es clave sobre todo para abordar la actual crisis de COVID-19 y no dejar perder ninguna oportunidad de negocio. ¿Qué es el SMarketing? […]

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]

COVID19 – The importance of making a good alignment between Marketing and Sales  Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity.  What’s the meaning of SMarketing?  SMarketing is a process which consists in the integration of […]

4 estrategias para aumentar la notoriedad de una pyme sin televisión ni radio La televisión y la radio han sido los grandes vehículos de publicidad durante mucho tiempo. En ellos se consigue obtener una gran notoriedad de marca. De hecho, han sido durante mucho tiempo los principales canales de marketing y publicidad para conseguir el […]