Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Dec 02 · Blog

Gotoclient awarded as an excellent company by top media

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

Nov 26 · Blog

How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]

Nov 09 · Blog

Why web hosting is important for B2B marketing

Why web hosting is important for B2B marketing Web hosting is important for B2B marketing, as it provides SEO opportunities, load speed, a well-maintained website, IP address, a loss of revenue prevention and an uptime. There’s a list of six hosting plans to choose focused on different websites’ specifications. So, first, it’s essential to know […]

Oct 29 · Blog

Six insiders LinkedIn Ads targeting unknown tricks

Six insiders LinkedIn Ads targeting unknown tricks Building a solid LinkedIn Ads targeting strategy is key for your campaign effectiveness. This is a blog post on six insiders LinkedIn Ads targeting unknown tricks. For broader targeting content, you can read this post, where we explain all segmentation options and some recommendations, or our LinkedIn Ads […]

Oct 22 · Blog

Steps to Create a Customer Loyalty Program

Steps to Create a Customer Loyalty Program By now, we know that acquiring a new customer is up to five times more expensive than retaining one. Therefore, the best advice you can heed is to implement a customer loyalty program in your business. In any business, it’s standard to keep an eye on the competition, […]

Oct 22 · Blog

How to maintain a high brand awareness in the post COVID-19

How to maintain a high brand awareness in the post COVID-19 Firstly, it’s important to know what brand awareness is. This concept can be defined as the consumer’s ability to recognize a certain brand. Also, it’s important to know how to measure brand awareness, in this post we explain it, where we also indicate the […]

Aug 26 · Blog

Best images practices that work on LinkedIn

Best images’ practices that work on LinkedIn LinkedIn is a platform that allows you to connect with more than 675 million professionals. Consequently, if you are a B2B company it’s important to invest time to this social network and generate qualified B2B leads. On LinkedIn, you can reach your target audience organically, or also run […]

Jul 20 · Blog

Linkedin, a social network to get B2B leads

LinkedIn is the most important professional social network globally, with a users’ network that enables your business to have as huge a showcase as you want. That is why it is the preferred social network for all those who carry out B2B marketing techniques in their companies or professional profiles to get qualified leads or sales.

Services

Tools

About