How to create Google Analytics 4 Event Tracking Google Analytics 4 Event tracking allows you to follow up specific users’ activities. How can Google Analytics 4 Event tracking help your business? Google Analytics tracks page views. However, users don’t follow a specific route. They click pages, popups, etc. That’s why Google Analytics created the event […]

Gotoclient as a finalist in three categories by The European Agency Awards 2021 The European Agency Awards honours creative, digital, marketing, advertising and public relations agencies from Europe. Gotoclient has been named finalist in three categories. The European Agency Awards is composed of 36 categories to reward companies, campaigns and single aptitudes. The judges are […]

Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it’s important to look at some examples and how other […]

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]

B2B headline copies list that best work on LinkedIn LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the […]

The most relevant channel loyalty programs incentives Channel loyalty programs are a great strategy for to companies expand their business through channel partners. Get the most relevant channel loyalty programs incentives! Benefits of launching a channel loyalty program According to Invesp, 95% of marketers say they know how important multichannel is, but only 73% have a multichannel strategy. […]

The new world without cookies: Strategies’ to consider Cookies’ tracking will be blocked in the future. That’s why companies must refocus their strategies without cookies. Strategies to carry out without cookies With these new restrictions, companies must rethink their digital marketing strategies and be prepared for this new digital world. That’s why below we’ll show […]