How can businesses have a good culture For every business, culture is key. It includes the types of people hired, management and communication ways, work-life balance and incentive structures. That’s why in this post we’re going to mention how can businesses have a good culture. According to Forbes, when people think about a good culture, they […]

Digital strategies based on the technology world The COVID-19 has accelerated the technology. That’s why companies have to be prepared with the latest digital marketing strategies according to the technology world. Companies are increasingly investing in new digital strategies and business models. Currently, businesses are mixing classic strategies that jumped the company with new technologies. […]

LinkedIn Social Selling Index: How to engage with sales professionals Evaluate your sales campaigns with Social Selling Index. According to LinkedIn, Sales Navigator can rocket your Social Selling Index by 20%. The benefits of LinkedIn Sales Navigator According to LinkedIn, social selling leaders create 45% more opportunities than peers with lower SSI. Also, they are […]

How to create Google Analytics 4 Event Tracking Google Analytics 4 Event tracking allows you to follow up specific users’ activities. How can Google Analytics 4 Event tracking help your business? Google Analytics tracks page views. However, users don’t follow a specific route. They click pages, popups, etc. That’s why Google Analytics created the event […]

Gotoclient as a finalist in three categories by The European Agency Awards 2021 The European Agency Awards honours creative, digital, marketing, advertising and public relations agencies from Europe. Gotoclient has been named finalist in three categories. The European Agency Awards is composed of 36 categories to reward companies, campaigns and single aptitudes. The judges are […]

Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it’s important to look at some examples and how other […]

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]