Jun 02 · Blog Customer Journey: what is it, why is it important and how to build a map
According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.
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May 06 · Blog How to build your buyer persona in four steps
One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.
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Apr 22 · Blog 4 steps to define the audience in a B2B demand generation campaign
The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.
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Apr 07 · Blog Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra
Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra
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Apr 04 · Blog LinkedIn, the best platform for B2B campaigns in 2022
LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.
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Feb 03 · Blog The leading B2B marketing trends CMOs must consider
The leading B2B marketing trends CMOs must consider For every business, it’s essential to keep updated about the latest B2B marketing trends to boost their strategies. We will show you the most relevant ones! The latest B2B marketing trends 1.- Account-Based Marketing (ABM) Personalisation is becoming increasingly popular when developing marketing strategies. That’s why account-based […]
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Jan 27 · Blog How to choose the right B2B visuals on LinkedIn
How to choose the right B2B visuals on LinkedIn When users are impacted by new ads or content on LinkedIn, the first thing that they watch it’s usually the image. That’s why it’s crucial to choose the right B2B visuals. In this post, we explain some tips & tricks. On LinkedIn, adding the right images […]
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Jan 20 · Blog How to use B2B emotions for marketing strategies
How to use B2B emotions for marketing strategies B2B Emotions are taking an increasingly essential role in marketing. According to B2B Institute, B2B strategies that appeal to emotions are 7x more effective than rational messaging. The important thing that you must think about is how your marketing strategy will interact with users’ emotions. The B2B emotions you […]
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