Buyer Persona development through an example Buyer Persona development is key for all inbound marketing strategies. It helps you to know in-depth your target audience. It consists of providing detailed information about a specific user who represents your target audience or one of your target audience groups.  The information you need to collect is the demographics, personal and business background, interests, needs, goals […]

Best lead generation tools for B2B Generating B2B leads is key for all B2B business. That’s why it’s important to develop optimal strategies with useful tools. In this post, we’re going to mention the best lead generation tools for B2B.  Nowadays, you can choose between a large number of tools. So, you need to select […]

How to create a LinkedIn company page LinkedIn is one of the most important professional networks where users invest time. According to Business Insider, LinkedIn is the most trusted platform in 2017, 2018 and 2019. That’s why nowadays companies should have a LinkedIn company page to engage with their target audience, increase awareness and generate B2B qualified […]

Everything you need to consider about LinkedIn sponsored content ads and lead gen forms Generating qualified leads is an essential part of every marketing strategy. That’s why you need to think about which platforms you are going to use, the offering you want to provide, among others. Based on our experience, LinkedIn is an optimal […]

Key offers for each funnel stage in B2B lead generation campaigns Are you obtaining qualified leads on a regular basis? If not, don’t worry! In this post, we mention key offers for each funnel stage in B2B lead generation campaigns. Download the B2B lead generation definitive guide TOFU (Top of the Funnel) offers examples for […]

Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

Como construir una estrategia óptima de segmentación en LinkedIn Ads LinkedIn Ads es reconocido por su herramienta de segmentación, ya que es una de las más completas en comparación a otras plataformas como Google Ads o Facebook Ads. Para construir una estrategia óptima de segmentación en LinkedIn Ads, primero se deben conocer todas las opciones […]