One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.

Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?  

In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

B2B headline copies list that best work on LinkedIn LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the […]