LinkedIn Ads specifications – The essentials To launch an effective campaign on LinkedIn, it’s essential to keep in mind LinkedIn Ads specifications. In this post, we explain to you the essentials! Why B2B companies should think about LinkedIn Ads? Here we explain the top reasons why you should consider LinkedIn Ads: – LinkedIn is the […]

How to effectively manage your LinkedIn company page? LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That’s why in this post we’re going to explain how to effectively manage your LinkedIn company page. Before explaining how to manage your LinkedIn company page, if you […]

How to grow B2B business – Top 6 strategies B2B companies constantly need to develop strategies to increase their business. Discover the top 6 strategies to know how to grow your B2B business effectively. B2B Technology Marketing Community confirms that increasing the quality of leads is the top priority for a vast majority of B2B […]

In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the targeting strategy, the ads format, the budget, ads copies and images. However, it’s also essential to know how to develop effective LinkedIn campaign management. That’s why in this post, we’re going to explain tips to manage optimally your campaigns.

LinkedIn Event Ad – Discover the new ad format In 2020, LinkedIn launched LinkedIn Events to promote your events, but you must use the Single Image ad. A few weeks ago, LinkedIn wanted to provide a specific format to share your LinkedIn Events. And, consequently, they created the Event Ads. This format allows to promote […]

Which are the best B2B lead generation vertical platforms? To obtain new potential clients, it’s essential to develop B2B lead generation campaigns. You can develop this strategy through many platforms like Google, LinkedIn, HubSpot, Leadpages, among others. However, are there vertical platforms to generate B2B leads? Yes, you can find vertical platforms to obtain leads for specific industries. […]

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

LinkedIn Ads targeting strategy based on exclusions and inclusions – Tips and tricks The LinkedIn Ads targeting offers an extensive list of options to develop your strategy. This is a very positive point about LinkedIn, as it allows you to reach your target audience precisely. However, it can sometimes be challenging to know how to segment your […]