How to avoid mistakes when creating online advertising promotions for consumer marketing The world in consumer marketing is becoming increasingly digital, as you may now. As this happens, more and more businesses are turning to online advertising tactics to increase their reach of consumers and direct results. But, there is a very fine line between […]

Online promotions ideas to support the point of sale Ecommerce is huge today, and it is giving many brick-and-mortar retailers a massive scare. To compete with their digital brethren, physical retail brands will have to step up their promotional game by a notch or two. In addition to entering the ecommerce game buy becoming etailers, […]

Solidary Christmas campaign #ShareToHelp Christmas should be a happy days for everyone, right? But we all know that this is not always the case. Not for everyone. Unfortunately, poverty and exclusion do not rest at Christmas. From Gotoclient we want to do our bit to change this situation. For this reason this Christmas we decided […]

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A This article has been originally posted on Linkedin and written jointly by  Jordi Marca (CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). You probably have heard about inbound marketing, or the holistic methodology to […]

GDPR business implications: How to adapt to EU new privacy regulation This article has been originally posted on Linkedin and written jointly by José Manuel Valdés (CEO of BB2B, an advisory firm that specialises in privacy regulations and their implementations), and Jordi Marca(CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). The goal of […]

How well you do with channel brand consistency Tech brands have always suffered from the fact that distributors marketing their products have also been in charge of creating and publishing pieces on their brands. When done by third parties that are sales oriented, things tend to be bad, in the sense that the execution is poor and […]

The 14 steps that we manage in GTM plans for multinational companies Gotoclient can help you creating, developing, executing and fine-tuning your Go-To-Market plan. Now, I would like to give you some light on the few steps we take and some suggestions so that your Go-To-Market plan makes sense and is well-created and well-executed. This is […]

Why tech brand marketing consistency is key and why you should care When you search on Google for any tech brand logo image, you usually find results like this one. Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then you might even find this. Tech brand […]

6 Marketing Metrics For Tech Brands: What Your Boss Really Cares About Whereas you are a Marketing Director, Manager, Coordinator,  Specialist, Consultant or any other type of marketing folk in a Tech brand, metrics are a key part of your job.  The times when the marketing team used to be called by the sales one […]