In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

The leading B2B marketing trends CMOs must consider For every business, it’s essential to keep updated about the latest B2B marketing trends to boost their strategies. We will show you the most relevant ones! The latest B2B marketing trends 1.- Account-Based Marketing (ABM) Personalisation is becoming increasingly popular when developing marketing strategies. That’s why account-based […]