[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

Ad types on LinkedIn: LinkedIn Ads keys Carrying out an advertising campaign on LinkedIn is highly recommended if your business is B2B, and you have determined that your target audience is on this social network, which already has more than 600 million users globally. That’s why you need to know which LinkedIn Ad type you […]

How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]

How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]

Key recommendations for working on the D-Day planning Many service companies and brand activity has been affected by the current COVID-19 crisis. We have already repeated in other articles that the new normality won’t be the normality we know because consumers purchasing habits and day-to-day routines have changed. As a result, companies needs have changed […]

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]

COVID19 – The importance of making a good alignment between Marketing and Sales  Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity.  What’s the meaning of SMarketing?  SMarketing is a process which consists in the integration of […]

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your digital promotions are mandatory in consumer marketing strategies. Different types of digital promotions in consumer marketing strategies The most used […]

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]