Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

How to build an optimal LinkedIn Ads targeting strategy LinkedIn Ads is recognized for its targeting segmentation tool, because it has one of the most complete audience segmentations compared to other platforms such as Google Ads or Facebook Ads. To build an optimal segmentation strategy on LinkedIn Ads, you must first know all the platform’s […]

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies […]

What is LinkedIn Sales Navigator and How to Use it for Social Selling  LinkedIn Sales Navigator is a platform that allows for the generation and conversion of potential clients. It offers relevant information about customers according to the needs of the business, making it a key tool for social selling. This technique is particularly focused on […]

Qué es el Social Selling Index (SSI) de LinkedIn y cómo mejorarlo SSI o Social Selling Index es un indicador de LinkedIn que compara y puntúa tu actividad en la plataforma en función de 4 factores importantes. Estos factores son: marca profesional, público objetivo, calidad de las interacciones y relaciones de calidad. Qué es el […]

Gotoclient awarded as an excellent company by top media Gotoclient awarded as an excellent company by top media elEconomista & Informa D&B. elEconomista.es, leading economic newspaper & website in Spain, and Informa D&B, leading WorldWide company in Commercial, Financial, and Marketing Information, with the CIEGE Certificate (Informa elEconomista Certificate to Excellent Management). We’re extremely humbled […]

How to build a post-COVID-19 communication plan in your company In times of crisis, communication is an essential factor. To build an effective communication, you should analyse the current situation, look for important issues to talk about, use the right channels, become a resource centre and connect with the audience. On the other hand, it […]