Lead gen forms advantages and best practices In the B2B lead generation campaigns creations, LinkedIn Ads is one of the best platforms to achieve optimal results. According to an analysis by Hubspot’s, LinkedIn lead conversion rates are 3 times higher than other relevant platforms. In this kind of campaigns, it’s advisable to use the form […]

Ad types on LinkedIn: LinkedIn Ads keys Carrying out an advertising campaign on LinkedIn is highly recommended if your business is B2B, and you have determined that your target audience is on this social network, which already has more than 600 million users globally. That’s why you need to know which LinkedIn Ad type you […]

How to make good use of the LinkedIn Ads budget LinkedIn Ads is indeed a platform that requires a higher investment compared to others. However, with good use of the budget, you can get qualified results. That’s why, in this post, we are going to talk about how to make good use of the LinkedIn Ads […]

Buyer Persona development through an example Buyer Persona development is key for all inbound marketing strategies. It helps you to know in-depth your target audience. It consists of providing detailed information about a specific user who represents your target audience or one of your target audience groups.  The information you need to collect is the demographics, personal and business background, interests, needs, goals […]

Best lead generation tools for B2B Generating B2B leads is key for all B2B business. That’s why it’s important to develop optimal strategies with useful tools. In this post, we’re going to mention the best lead generation tools for B2B.  Nowadays, you can choose between a large number of tools. So, you need to select […]

How to create a LinkedIn company page LinkedIn is one of the most important professional networks where users invest time. According to Business Insider, LinkedIn is the most trusted platform in 2017, 2018 and 2019. That’s why nowadays companies should have a LinkedIn company page to engage with their target audience, increase awareness and generate B2B qualified […]

Everything you need to consider about LinkedIn sponsored content ads and lead gen forms Generating qualified leads is an essential part of every marketing strategy. That’s why you need to think about which platforms you are going to use, the offering you want to provide, among others. Based on our experience, LinkedIn is an optimal […]

Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]