The new world without cookies: Strategies’ to consider Cookies’ tracking will be blocked in the future. That’s why companies must refocus their strategies without cookies. Strategies to carry out without cookies With these new restrictions, companies must rethink their digital marketing strategies and be prepared for this new digital world. That’s why below we’ll show […]

Six B2B lead generation best practices As a B2B lead generation agency, we have been able to conclude which are the best practices to consider in B2B lead generation campaign. In fact, there’re six best practices we want to show you in this blog post. So, do you need to carry out an effective B2B […]

LinkedIn Audience Network – What is it about and why you should use it The LinkedIn Audience Network is a new option launched by LinkedIn a few months ago. This new feature allows you to expand your campaign’s reach by showing your ads in other channels rather than only in LinkedIn’s feed. On the other hand, if you decide […]

How to develop an optimal lead management process? In B2B lead generation campaigns, you don’t only have to focus efforts on obtaining new leads. You need to develop a process related to lead management. Consequently, you will increase the chances to convert them into potential customers. The lead management process is based on identifying potential leads, the ones that are […]

The top B2B lead generation trends to consider in the next five years Here are the top 4 B2B lead generation trends to boost your demand generation platform in the next five years. Trends to launch optimal B2B lead generation campaigns Let’s introduce the four trends that you must consider in the next few years. […]

B2B marketing strategies for technology companies Technology companies are increasingly playing an essential role in society. This is why it is essential to have an effective B2B marketing strategy. Most effective B2B marketing strategies for technology companies In this section, we’re going to mention the B2B marketing strategies that every technology company should consider. The […]

LinkedIn Ads specifications – The essentials To launch an effective campaign on LinkedIn, it’s essential to keep in mind LinkedIn Ads specifications. In this post, we explain to you the essentials! Why B2B companies should think about LinkedIn Ads? Here we explain the top reasons why you should consider LinkedIn Ads: – LinkedIn is the […]

How to effectively manage your LinkedIn company page? LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That’s why in this post we’re going to explain how to effectively manage your LinkedIn company page. Before explaining how to manage your LinkedIn company page, if you […]